Company Profile

inoage was founded in September 2001 by computer science students of Dresden University of Applied Sciences (HTW Dresden). The company specialized in software development services. One such innovative product was a software for pre-press that allowed for personalization of printed goods for sdz GmbH. Additional projects, such as works for Audi AG in Ingolstadt, arge tp 21 – TÜV | DEKRA and Magix Development, followed and complement the company’s portfolio.

In 2003, the first product called MAD education was launched. At the same time, MAD education turned out to be the basis for the next product idea.

It only took a few years before the MADRIX® software became one of the most innovative and user-friendly applications for LED lighting control available on the market. Users take LED lighting to the next level in club, entertainment, and architectural applications worldwide.
Award-Winning Software For Award-Winning ProjectsMADRIX® 3 received the “Product Of The Year 2013-2014” Award by Live Design
mondo*dr Award 2017 and mondo*dr Award 2018
MADRIX® 5 received the “PALM Sound & Light Award 2018 – Lighting Product Innovation”
MADRIX® 5 received the “PLSN Gold Star Product Award 2018”
2001 until 2015 inoage GbR Former Software development
2006 until 12/2011 inoage trade GbR Former distribution and sales
2011 until today inoage GmbH Distribution and sales of MADRIX® products
Management Team
Christian Hertel Business Development| Managing Director
Sebastian Pinzer Accounting | Managing Director
Sebastian Wisssmann Head of Development | Managing Director


inoage GmbH
Wiener Straße 56
01219 Dresden

Tel.: +49 351 862 6869 0
Fax: +49 351 862 6869 68


Managing Directors: Christian Hertel, Sebastian Pinzer, Sebastian Wissmann
Amtsgericht Dresden, HR B 29795
WEEE-Reg.-Nr. DE 26695213
USt-IdNr. DE276174128